The Range website redesign
Type:
Web design
Information:
The Range are a relatively new FMCG business that required a new online presence. Our task at Complete was to integrate their product catalogues online using our IA's and design team to organise and filter the content based on their target audiences. Once this task was done in collaboration with The Range, the challenge of design was to produce an eye-catching design that appealed across the board to all age ranges and customer types. The outcome of the brief was to use their own products for sections and headings so that the products themselves become the brand heroes and allowed people to quickly learn what was in stock without having to navigate to every page. Needless to say the client was very happy with the end results and the team at Complete enjoyed doing the job, which shows throughout the design work. For me, it was great to create interesting shapes and structures using existing products which The Range were more than happy to supply us to photograph and play with.
