Selfridges website redesign
Type:
Web design, email design & guidelines documentation
Information:
The brief was simple and the client well respected and know throughout the world.
Resign their online presence to promote the array of merchandise and brands that make up the Selfridges stores. To make this possible DesignUk focused on the user experience and kept the site simple in order for the user to easily discover for themselves or driven through promotions to relevant content. We also as part of the redesign were asked to design style guidelines, their email templates and to create bespoke designs for various store promotions, including Pinkridges (the breast cancer awareness fund together with Selfridges) and their 100 year celebration which looked beautiful and was very well received.
Although the yellow branding is largely absent from the designs for legibility and aesthetic reasons, the site still delivers an experience that is wholly Selfridges.
