ntl telewest : business rebrand
Type:
Web design, colour schemes, stationary, print materials & guidelines documentation
Information:
Complete rebrand of ntl telewest : business.
The objective of the project was to bring ntl telewest : business into line with the comany thinking of it's parent company Virgin Media,
whilst retaining it's own independance.
The first objective was to produce a new Logotype which was easily recognisable from the old design but closer in appearance to Virgin Media.
This was achieved with a bespoke typeface generated inhouse and a new colour scheme, creating a dynamic, bold and confident feel. Once this was
established a new approach to business had to be identified before any branding could visually begin. This involved listing goals and ideals before
copywriting a proposal of the company beliefs.
From that point it was a solid 6 months of work invovling external art directors, producing £d models, bespoke wireframes, papervision microsites, stationary and guidelines
to allow the real work to start, the eduction of the company and it's employees so that all of our efforts could be rewarded on the general public.
